Selling Your Home Isn’t Easy


As experts in the real estate industry, we here at SMart Realty often hear people grumbling about real estate agents. With an increasing number real estate listings being posted to the internet, people are starting to ask themselves why they need a realtor at all. Why have a middleman who they need to pay commission when they can list and sell their house themselves? Well, dear reader, we’re here to tell you that selling a home without the assistance of a real estate agent is no easy feat. Continue reading below to learn why using a real estate agent to sell your home is still in your best interest.


Exposure is Key When Selling Your Home


While it might seem like common sense, the more people that know you home is for sale, the more likely you are to sell your home. Most research shows that about 89 percent of people looking to buy a home begin their search online. This means, in order to make your house stand out from the rest of the pack, you need to have a solid gameplan on how to effectively market your home in a digital space. With thousands of choices, you want to do your best to make sure that your home catches the attention of the people crawling the pages. Any real estate agent worth their salt will have a gameplan in mind for effectively marketing your home. This can shave off weeks of waiting for potential buyers to contact you about your home, and is an invaluable resource to have at your disposal.


Real Estate Agents Get You More Money


One of the most pervasive myths we come across in regard to people selling their homes by themselves, is that it will net them more money. While this occasionally happens, it is very rare. Cutting out a real estate agent because you don’t want to pay a commission for their services may seem like a good idea on paper, but multiple studies show that it can actually be one of the worst decisions to make when trying to sell your home. Selling a home without using a real estate agent usually takes more time and, as a result, can lead to a seller knocking money off of the asking price in order to make the home more appealing to potential buyers. Additionally, when a person chooses not to use a real estate agent, they are forfeiting a valuable resource during the negotiation process. Realtors are master negotiators in the realm of real estate, and if a person doesn’t have one in their corner at the negotiation table, they can potentially lose thousands of dollars.


Join us again next time as we continue to go over the reasons a real estate agent is pivotal when trying to sell your home. At SMart Realty, we are dedicated to helping our customers buy or sell their home quickly and at the best price possible. To learn more about our services, or to contact one of our realtors, visit our website today!